About Roots and Routes Africa

Who we are

Roots & Routes Africa has  been providing a wide range of services across a broad spectrum of tourism for almost 20 years. Our primary business is attracting incoming tourism from around the world, comprising individual travellers, groups, meetings, incentives, conferences, and exhibitions. We are well known in the industry for our creativity and high levels of service.

 In addition to our Leisure Department, Roots & Routes Africa Safaris has a large Meetings, Incentives, Conference and Events Division, which creates exciting programs for larger numbers. We employ several highly specialized staff who, together with our creative team, can produce original and spectacular proposals for small, exclusive groups of 20 participants to large groups of up to 3000 participants.

What we Do

At Roots and Routes Africa, we design, manage, and deliver world-class travel experiences across East and Southern Africa.
From incentive journeys and business conferences to luxury safaris and personal holidays, our team combines deep local knowledge, creative planning, and meticulous execution to make every journey extraordinary

Meetings & Incentives

East and Southern Africa offer a stunning mix of natural beauty, vibrant culture, and world-class hospitality the perfect backdrop for incentive travel programs that inspire and reward.

We craft tailor-made incentive itineraries that blend authentic African experiences with the sophistication of cosmopolitan cities. Whether it’s a private game reserve dinner under the stars or a luxury coastal retreat, every journey motivates, connects, and delights.

Conferences & Events

From intimate executive meetings to large-scale international conventions, WE provides full-service conference and event management.

We handle everything — venue sourcing, delegate logistics, accommodation, dining, entertainment, branding, and post-event experiences.
Whether in bustling cities or secluded bush lodges, our seasoned account managers ensure every detail aligns with your goals and budget, delivering events that run smoothly and leave lasting impressions.

Leisure Travel

Our Leisure Division specialises in personalised, tailor-made journeys for individuals, couples, families, and special-interest groups.

From once-in-a-lifetime safaris and romantic honeymoons to family holidays and heritage tours, we design itineraries that reflect your dreams, style, and budget without compromising on quality.
Our travel designers curate unforgettable experiences that capture the spirit, beauty, and rhythm of Africa.

Pre & Post Extension Travel

Extend your experience with creative pre- and post-event itineraries.

We offer custom-designed extensions across multiple destinations  ideal for conference delegates or incentive groups looking to explore further.
Our digital team can even create private web pages that integrate directly with your event registration site, providing easy access to sample itineraries, travel tips, and booking options.

Travel Planning

Creative, professional, and detail-focused our travel consultants are masters at designing smooth, rewarding travel experiences.

Whether for a large corporate group, a leisure holiday, or a special project, our team plans, books, and manages every step to perfection.
We believe that nothing is impossible. Our expertise ensures your African adventure runs seamlessly, safely, and within your budget.

 

 

Ground Handling

we guarantees seamless logistics from arrival to departure.

Transfers: We operate a bespoke fleet of luxury sedans, 4x4s, and shuttle vehicles, each driven by trained, licensed, and knowledgeable driver-guides.
Meet & Greet: Our warm, professional team welcomes guests at airports and key transfer points, ensuring a smooth, comfortable start to every itinerary.

We also maintain a 24-hour duty officer, available 365 days a year for on-the-ground support and emergency coordination.

Private Journey Hosts

For clients seeking a more personalised experience, we offer Private Journey Hosts, expert travel companions who accompany guests throughout their journey.

Fluent in multiple languages and rich in local insight, they add a layer of comfort, authenticity, and care that transforms a good trip into an exceptional one.

Air Charter

We organise both fixed-wing and helicopter air charters between major airports, lodges, and remote destinations across East and Southern Africa.

Whether for small VIP groups or large delegations, our trusted partners ensure efficient, safe, and scenic transfers, saving time and adding style to your journey.

24-Hour Travel Support

Travel doesn’t stop, and neither do we.

Our 24-hour concierge team provides round-the-clock assistance for any changes, emergencies, or last-minute requests.
Whether day or night, our guests enjoy peace of mind knowing expert help is always just a call away.

 

Production, Design & Photography Services

Our creative division specializes in event production, conceptual design, and brand storytelling.

From concept creation and on-site branding to professional photography and videography, we bring ideas to life with African flair.
We also handle corporate gifting, decor, and themed experiences, making every event a work of art that captures the spirit of the destination.

Are you looking for a private tour for your dates?

Contact us. Our team is always here to help.

Our Expertise

At Roots and Routes Africa, our strength lies in deep local knowledge and hands-on experience. We don’t just plan your journey, we live it.

Our travel specialists and guides regularly explore the destinations we offer, from the towering slopes of Mount Kilimanjaro to the endless savannas of the Serengeti, Ngorongoro, and beyond. Every lodge, camp, and route we recommend has been personally visited and evaluated to ensure it meets our high standards of safety, comfort, and authenticity.

We take pride in providing journeys that are smooth, safe, and deeply enriching. Each itinerary is designed with attention to detail, crafted from firsthand insight, and supported by a team that truly understands Africa, not from brochures, but from experience.

Our travellers’ stories say it best. Year after year, guests trust Roots and Routes Africa for memorable climbs, immersive safaris, and seamless travel experiences that exceed expectations. We’re honoured by the glowing feedback and independent reviews shared by adventurers who’ve explored with us real journeys, real smiles, and memories that last a lifetime.

Why Choose Us

Travelling with Roots and Routes Africa means more than just seeing Africa with a team that truly knows, cares, and delivers.
Here’s what makes us different:

Deep Local Expertise

Our roots run deep in East and Southern Africa. Every itinerary is shaped by firsthand knowledge, cultural understanding, and partnerships built on trust with local communities and service providers.

Authentic, Tailor-Made Experiences

We design journeys around you. Whether it’s Mount Kilimanjaro, chasing the Great Migration, or unwinding on the beaches of Zanzibar, each trip is customised to reflect your style, pace, and purpose.

Handpicked Stays & Trusted Partners

We personally inspect every lodge, camp, and route we offer to ensure world-class safety, comfort, and sustainability. You stay where we’ve stayed and explore where we’ve explored.

Dedicated Support, Every Step

From the first inquiry to your return home, our 24/7 support team ensures everything runs smoothly. You’re never alone, our specialists are always one message away.

Your Financial Protection

Your trust and investment are protected. In the rare event that you can’t travel, our flexible booking and refund policy ensures your money remains safe according to our fair cancellation terms. We’ve earned our reputation through consistency, transparency, and care. Every satisfied guest is a proud ambassador of our brand, and for us, there’s no greater guarantee than that.

Proven Excellence

Hundreds of travellers each year trust Roots and Routes Africa for their safaris and climbs. Their smiles, stories, and reviews speak louder than any advertisement, proof of our dedication and passion for what we do.

Why Booking With Cheap Operators Can Cost You More

Choosing the lowest price for your African adventure might seem tempting, But it often comes with hidden costs you can’t afford.

When booking with unverified or low-budget operators, travellers often face unpleasant surprises, such as poorly maintained vehicles, damaged or unsafe equipment, low-quality meals, or missing essentials like functioning oxygen tanks during mountain climbs. What appears “cheap” upfront can quickly turn into discomfort, safety concerns, or even a ruined experience.

Beyond the traveller’s inconvenience, there’s also a deeper issue. Many budget operators cut corners by underpaying their guides, porters, and local staff, the very people who make every journey possible. This unfair practice contributes to worker exploitation and poverty within Tanzania’s tourism sector.

At Roots and Routes Africa, we believe in doing things the right way. We pay fair wages, maintain our equipment to the highest standards, and deliver a safe, ethical, and high-quality travel experience every time.

Your journey should empower communities, not exploit them. Choose responsible travel. Choose Roots and Routes Africa.

Simple steps to book online

Step 1

Enquire Online Complete a short form

Step 2

Get Best Options Chat with our Safari Expert

Step 3

Confirm & Pay Begin Your Unforgettable Safari

Tour Booking

Planning for a great Adventure?

Our team is always here to help